Today, school websites are almost mandatory. By making sure that your academic institution has a website that ranks well on search engines, you allow your school to prosper both externally and internally: prospective enrollees can easily see if you offer the courses they are looking for; and current students can easily be updated on what’s going on and find relevant information that they need.

Schools that are still young have the most to gain from SEO for their websites, as it’s an effective method of being discovered locally. However, older institutions can benefit as well, as ranking high helps build reputation as well.

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