SEO or Search Engine Optimization is the process of optimizing a website for the search engines. The desired output is to have placement in as many keywords as possible that’s relevant to a business or industry.

Search Engine Optimization is an ongoing effort that is a result of streamlining many other sub-processes from an on-page point of view or On-page SEO (usually handled within webpages of a website that needs to be optimized especially for keywords, meta-tags and keyword density) and from an Off-Page point of view or Off-page SEO (the relation of the website to be optimized with other websites in the world wide web.)

1. Search Engine Optimization – Expertise

SEO is highly specialized and there are many speculations on how SEO works. It is highly recommend getting a person with expertise in the area for the last 5 years than to get a person who is a “Jack-of –all-Trades” who may have a knack at SEO.

IN SEO, decision making is very important and all guess work must be removed. Good decisions can only be made after someone has learned and lived doing SEO. In general most bad SEO decisions are the main culprits for bad SEO outcomes.  These Bad SEO decisions are usually made when the SEO-in-charge has little knowledge on how search engines work, how content can be handled and managed, how links are built and how the website can be maximized for business scalability.

2. Search Engine Optimization – Dynamicity

SEO is highly dynamic and results can change fast.  Outsourcing SEO means that you are not only paying for organic placement for the current and recent search engines algorithms but that you are also in anticipation for any changes in Internet marketing.

If you have understood that Internet Market is dynamic and forever changing, you need people who work on it tirelessly 40 hours/week and 365 days a year. There is no way around that.

3. Search Engine Optimization – Costs

SEO is dependent on a few things that need to be well structured and focused on at the same time while trying to get placements. These sub-processes are extremely important and an average understanding on these SEO elements can be disastrous and very expensive as they are ongoing.

Search Engine Optimization Writing

Writing as outlined in the Pre-SEO phase or on the On-page phase must be accurate and must be executed timely.  If this is not done well, then SEO writing can turn to be expensive and even worse – they could be useless.

Search Engine Optimization Link Building

Link Building in theory is the easiest thing in the world. The natural instinct of the first timer is to rejoice to know that 60% of SEO is Link Building. Its sounds like fun and like a no-brainer. On the other hand, SEO experts know the implications and consequences of a bad link building strategy.  That is when the fun stops and things turn serious when weeks or links could amount to nothing. There is no other way around this either – you need people who make links for a living – who understand the mechanics of links from important pages.

Search Engine Optimization Reporting

And yet another misunderstood element of SEO is reporting.  When the search Engine Optimization work is at its initial phase, the SEO reports look bleak and dry – usually in 2-3 months the reports start to pick up and then reports get to be almost a full time thing. Good reporting allows for good adjustment strategies. It allows for SEO experts to adjust and to maximize visits and conversions.  There are many free tools like Google Analytic s but it is important to have reports from Different sources. Different sources mean different perspectives. When problems are solved using different perspectives, the results are to have wholesome, isolated and functioning solutions.  Tools are very important to SEO professionals.

4. Search Engine Optimization – Web Development Relation

Just as product knowledge is to a marketer, a website and its content are to the SEO marketer.  There is more likelihood that on the event of optimizing a website, changes and revisions need to be made to a website or webpage.  SEO outsourcing companies can do this rather fast and easy.  Knowledge in editing pages using a CMS or Content Management Solution is highly necessary but in most cases – not enough. The SEO expert has access to important files to the website that cannot be accessed through a CMS.  Some revisions are major which need programming skills. Although an SEO expert may not be a coder, the SEO expert should have access to coders instantly.

5. Search Engine Optimization – Research

Although this section comes in the starting timeline of an SEO campaign, it needs adjustment over time. Sometimes the adjustments need to be made during the end of each reporting period.

Search Engine Optimization Competition

There are always changes happening with other competitors.  Research needs to be also extended to benchmark or competitive websites.

Search Engine Optimization SERPS

The SERPS or Search Engine Result Pages need to be continually looked at for every targeted keyword. The SERPs is highly dynamic and monitoring the activity and/or changes is important and needs to be researched.

Search Engine Optimization Search Engines

Search Engine algorithms are always going to change. This is the only true credibility that they can offer. An SEO plan needs to keep account of these as potential threats or opportunities.