On page and off page blog optimization is usually included in SEO outsourcing services because such blogs bring traffic to the website. A perfectly optimized blog helps redirect visitors (blog readers) to the main website to turn them into buying customers. Listed here, are the elements that you need to optimize blog posts.

On page and off page blog optimization is usually included in SEO outsourcing services because such blogs bring traffic to the website. A perfectly optimized blog helps redirect visitors (blog readers) to the main website to turn them into buying customers. Listed here, are the elements that you need to optimize blog posts.

1. Title

The most important part of a blog post is the title. It should be catchy enough to make the reader crave for more details about the topic. The keyword or the location where the product is supplied must also be incorporated into the title to reach your targeted audience. If your company sells real estate properties in Las Vegas, you must focus on the keyword about your product or service. For instance, if your keyword is “luxury home”. You may use “10 Reasons to Buy a Luxury Home in Las Vegas” as your title. Since you have used both the keyword and the location, the article will be easier to find in local search results.But remember that although the title strategy is for SEO, you must especially try to appeal to the readers first. If there is no readership value that you can offer to the readers, simply don’t write anything for the moment, wait for better title ideas to come to mind.

2. Relevant Content
The body of the blog post must be relevant to the topic and must be reader-friendly. It can contain strategically hyperlinked keywords to make the page SEO optimized. According to research, Google crawls the upper part of websites first. Sometimes, Google does not crawl entire websites and webpages including blogs if it thinks that the content is not unique enough.

Adding sub topics using H2 tags are a good idea as well. But foremost, bear in mind that your content needs to cover the scope of your title. There must be readership value, you have to conclude your content by specifying factual data and by citing your references for the blog post.

3. Internal & External Links
Don’t forget your SEO strategy, keep your content and links aligned. Link to pages that offer the correct information, do not force hyperlinks in or out of the blog, if the content you are linking to does not have the right information for the link. One of the biggest Faux Pas in SEO lies right at this process, — that makes entire content strategies ineffective.

This frequent error is `forceful’ linking from irrelevant content, if you want to send a link to your, let’s say, a page that displays your motorcycle parts, don’t write a blog about cars and then force a link to your motorcycle page. You see the relevancy of the link and the blog post content is lost and that link won’t matter much for all the hard work.

4. Meta Data
The focused keyword should be included in the meta title, meta description and meta tags of a blog post. Just keep in mind that the meta title should not be over 70 characters and the meta description should not be more than 160 characters. Going beyond the character limit can make them ineffective especially in the SERPS search engine results page because viewers will not be able to fully understand the content of the page, lowering your click through rates or CTRs from Google SERPS.

5. Images & Videos
It is advisable to include attractive and relevant images or videos in your articles to sustain the interest of your readers. Do not forget to put an alternative text on your image to make them optimized.

Bring more traffic to your website and increase your search engine rankings through availing SEO outsourcing  services from FilSupport. International clients may call us at 516-874-4777 while local clients may contact us at +63-46-416-2483 for more details.