4 Things That Small Businesses Need To Start Today To Succeed Online
Small businesses have a certain advantage; the owners and top management know their customers very well. Using this to your advantage can pave ways to succeeding online. Small business owners need to only focus on 4 things and do them well.
- Contacts and Social media
- Website and Systems Display, Access & Usability
- Communication and Database
1. Contact and Social Media
Social media is a bit of both; there is a sense of excitement because of the opportunities and then there is frustration when social media strategies do not work.
Business owners need to make sure that all of their contacts have been reached out to. Remember friends and family are a great way to start. The target in social media is not to think of likes but how well you can communicate and give human consumable info that your fans and followers can share with their circle. It’s that next layer of contacts that you want to market to indirectly.
You will need to think of:
a) Is the message useful and to some certain displayed entertainingly?
b) Am I using the branding in the right place and way without shouting marketing slogans?
c) Is this what my current circle and the next circle would be interested from their POV.
Google search and the search engines have 1 huge amazing impact: They are like dedicated billboards for the entire population outside of your contact circle. You need to have presence there.
You will have to think in terms of:
a) Re-targeting and converting some of the visits to fans and followers of your page or subscriber to your newsletter
b) Grab attention and lead navigation to deeper pages inside your website and engage them for more page views
3. Website and Systems Display, Access & Usability
Your website, satellite sites like FB page and YouTube channel need to be displayed well. Make sure your website is usable and that people can access them from Mobiles to Desktops.
You will need to think here in terms of:
a) Good and fast navigation
b) Content relevance
c) Page views
d) Conversion for re-target and direct business
e) Grouping similar items together
4. Communications and Database
The final thing on the list but as important as others; you need to be effective in communication. Internet users love fast and quick language, avoid long, boring and cliché phrases. Instead think of bringing your words and sentences down by cutting words to make simple sense.
You need to think of:
a) Catchy and unique verbiage
b) Target Demographics
c) Lead Generation and Management
d) Marketing messages
Though these items branch out into more tributaries, they cover a good amount of real estate that’s enough to get you and your business into full swing. Although you can focus on some parts more than the others, you cannot however leave out any of them.